Marketing Plan Development

Comprehensive integrated marketing plan development to achieve growth for your business. We can assess your current strategy or build a plan from the beginning to meet your objectives and solve real business challenges you are facing.

Marketing and Media Program Measurement

Do you need assistance determining the ROI of your marketing plan or media program? Or need help with your attribution model, tracking and reporting in order to optimize? We can help.

Marketing Project Management

Full scale project management including vendor management, campaign management and in-market execution. We will keep your marketing projects on time and under budget allowing you to focus your attention on other business matters.

"Whitney was a major factor in developing and implementing a comprehensive and successful marketing program for the Florida Hand Center."
- Stephen Helgemo | CEO at Florida Hand Center

"Whitney has the rare ability to not only understand how to lead a large, sophisticated marketing organization but also stay up-to-date on the granular details of how to optimize a performance marketing campaign."
- Josh Cole | iCrossing

"Whitney is very good at considering every angle and possibility when approaching a project or question, and using her resources to their utmost potential."
- Alexa Parker | Ed2Go

"I worked with Whitney for more than two years, and what impressed me the most was her dedication to results."
- Julie Borm, APR

For businesses: We will worry about your marketing, so you don't have to.

With over 14 years of proven experience and success in media and marketing management, we can develop and provide:

  • Integrated marketing plans
  • Lead generation strategies
  • Digital media strategies
  • Traditional media schedules
  • Social media campaign management
  • Lead nurturing campaign management (including PPC)
  • Conversion assessment of web properties
  • Attribution tracking and reporting
  • ROI assessment and improvements
  • Marketing project management
  • Agency and vendor management
  • Optimization opportunities across
    all marketing channels and programs

For agencies and internal marketing groups: We can be a seamless extension of your team.

It can be a challenge to expand and contract resources and headcount to coincide with a company or client's needs. We can help you with:

  • Account planning and project management
  • Media supervision and execution
  • Digital marketing strategies and plans
  • Tracking client results and reporting
  • Client presentation preparations

It all begins with understanding your needs

Let's schedule an initial consultation or call to outline a plan that will work for you. It's that simple.